Premium Motorsports is managed by the most tenacious independent team owner in NASCAR: Jay Robertson. A 20-year veteran of the sport, Jay has fielded combinations of his own Truck, Xfinity Series and Sprint Cup cars, every race weekend since 1995. He is renowned in NASCAR for his ability to wring amazing performance from often minimal sponsorship investments.
Premium Motorsports has been awarded a Charter Team franchise by NASCAR. This valuable franchise means the designated car is automatically qualified – guaranteed to start every race in the NASCAR Sprint Cup Series. Additionally, Charter Team cars receive a higher tier of purse money in each race. There are just over 30 cars designated as “Charter.” In 2017 we are designating our Charter Team status on the #98 Toyota.
Premium Motorsports is an independent, debt-free NASCAR team that does not exist to pursue the “Ferrari and Private Jet” lifestyle that many of the marquee NASACAR teams do. Every sponsor dollar we earn goes towards making the car perform on the track. As a result we can be competitive at a substantial discount from the average sponsorship rates.
Whatever the level of performance you require from a NASCAR team representing your brand: Top-25, Top-10, or in the hunt for the Championship… Premium Motorsports can accommodate you at >35% discount to the average cost of other cars running at the same level of competitiveness. No Private Jets, No 50ft Yachts, No Debt to Service – every dollar goes towards making your brand go faster!
The decades of full-time NASCAR participation (both Nationwide/Xfinity and Sprint) by the principals has provided the team with all the knowledge, experience and contacts necessary to deliver winning performance. Managing partner, Jay Robinson, is a widely respected member of the NASCAR fraternity, famous for the culture of austerity that he instills in his team, and his “hands-on” approach to team ownership (Jay does not fly in an hour before the race to watch it from a grandstand suite) – he is in pit row from practice, through qualifying, through to the checkered flag, demanding the most from every member of the team and making the most of his 2 decades of professional racing experience. Many essential and influential members of the largest NASCAR race teams got their start in the sport from Jay Robinson and are always ready to repay the debt with cooperation at every level.
We can provide excellent referees – including senior officials at the Dept. of Homeland Security who sponsored the JRR’s #28 U.S. Border Patrol Chevy for two full seasons and presented us with an award for the best ROI per dollars spent, that they received those years. Please contact MPO Group to discuss sponsorship of the Premium Motorsports #98 and #62 Sprint Cup Chevrolets driven by Red Sorenson and Timmy Hill or the #94 Truck Series Chevy driven by Timmy Hill.